26 April 2021
Today we have announced that we will be changing our name to Abrdn (pronounced Aberdeen).
Updating and clarifying our brand is a key part of our client led strategy based around delivering better performance and service to you. The new brand name builds upon our established Scottish legacy whilst being updated and is future fit for the digital age.
In the short term you will notice very little difference, the changes will take place towards the end of the summer. You do not need to take any action as a result of today’s announcement. We will be in touch later in the summer with regular updates on our progress.
We can still be contacted exactly as before.
For more information on today's announcement please click the link below.
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